RELIABLE DATA CATCHING

RELIABLE DATA CATCHING

· ON STREET/ ONLINE SERVEYS – GENDER, AGE, GENRE, LOCATION, OCCUPATION, CHILDREN,

· QUANTIVE DATA – DATA HARVESTING

· DEMOGRAPHIC

· PHSYCOGRAPHIC

· VOX POPS – 30% MORE VALID

· FOCUS GROUPS – AUDIO/VISUAL

· INTERVIEWS – TIME SCALE, PERSONAL OPIOIN, SCOPE, AUDIO/VISUAL

· QUALITY REASEARCH – MORE IN DEPTH

· QUANTITY RESEARCH – EASY TO GRAPHICALISE